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Data: Today’s Key Cannabis Consumer is Likely a Young, Professional Mom

2 minute Read

The future of cannabis is increasingly female, according to the hot new brand Cannabis Feminist, and there’s data to back it up. According to a recent survey from cannabis delivery company Eaze, most of their consumers throughout California are well-educated, employed, and financially comfortable. Many of them were also not only female, but parents, as well.

More than half the 10,000 survey respondents said they bring in at least $75,000 a year and have a college degree. The greatest plurality of respondents said they work in tech. “The modern marijuana consumer spends more on cannabis per year than the average American spends on personal care, alcohol, and tobacco combined,” the survey states. On average, the Eaze users spends $1,704 on cannabis annually.

Moreover, the respondents were overwhelmingly millennial. Twenty percent of respondents said they had kids, while 63 of those parents said they used cannabis on a daily basis. Looks like weed moms are in fact becoming the new wine moms. Meanwhile, 58 percent of respondents said they use cannabis daily (including 59 percent of women, who said they use weed daily). Among them, nearly 70 percent were medical, as opposed to recreational, users.

“It’s not surprising to think that parents are using cannabis every day,” says Sheena Shiravi, head of PR for Eaze. “Think about how often a mom reaches for a glass of wine or takes Tylenol or pain killer for a headache or back pain.”

She adds that women are about twice as likely as men to opt for cannabis tinctures, and that they consume low-dose edibles or high-CBD products 42 percent more than men. Women are integrating cannabis into their health and wellness regimens, says Shiravi. They’re also using cannabis as a healthier alternative to other mind-altering substances: Parents are 50 percent more likely than non-parents to get high than to drink, and 26 more likely to replace opiates with weed.

Whether they want the pain relief without the opiate side effects, or don’t want to be zonked out on painkillers, cannabis is a useful alternative for parents who need to stay calm, alert, and focused on their kids.

And while the majority of all the respondents still said they consume alcohol, many — parents and non-parents alike — said cannabis was a growing substitute. While 82 percent of the “working professionals” who were surveyed said that they drink alcohol, 87 percent of them said that they reduced their drinking on account of using cannabis instead. Twelve percent substituted booze for bud altogether.

Overall, the feature takeaway from the data report is that the typical cannabis consumer is your typical consumer in general, as common as your next-door neighbor, says Jamie Feaster, vice president of marketing at Eaze. “Our findings show that marijuana use spans across all demographics and generations, whether it’s a working millennial who uses marijuana to alleviate stress after a long day or a parent substituting their nightly glass of wine for their vaporizer,” Feaster tells Jane Street. “It’s clear that normalization and destigmatization are well underway and that marijuana consumption is a popular lifestyle choice for high-functioning and contributing members of our society.”

Data: Today’s Key Cannabis Consumer is Likely a Young, Professional Mom